Who we are?
is a Moroccan company, located in Casablanca, specialized in the import and distribution of renowned cosmetic brands. Our company researches and selects new brands all over the world to market them in all beauty distribution channels for the Moroccan market. To date, the company has more than 200 points of sale throughout the kingdom through its distribution network. We have selected a range of high-quality brands with real added value and a differentiating offer for consumers. Some of our brands are: Franck Olivier, essence (European leader in cosmetics), Catrice, 7th heaven (Number 1 in the UK in the face mask category), Golden rose (leading brand in Turkey).
We collaborate with renowned brands that offer a “wow effect” to consumers: through the value, uniqueness and quality of the products that allow them to be market leaders in Morocco.
Our strategy, of direct coverage combined with our innovative marketing, allows us to create the necessary demand for the brands we represent.
Select and offer new innovative cosmetics brands for the Moroccan market.
An ambition that we also want to share with our distributors and retailers in our relationships by providing them with more than just support! We want to be a factor in their development with training, merchandising advice, personalized assortments… beyond simple exchanges, we have a common objective.
Retail sector coverage
We distribute our products to all existing companies in the beauty market. We cover the following retail sectors:
Our products are mainly available in more established pharmacies throughout Morocco. We deal with the largest pharmacies in the kingdom.
We communicate with most beauty centres in the kingdom, and we can design interactive programs for this market sector by directly supplying our products.
Perfumeries and Make-up
We can deal with the largest perfume and make-up shops in the kingdom, we also support our end customers with periodic promotional offers, refunds and samples.