To meet the needs of the Moroccan community by providing high quality and affordable beauty products and building capacity to meet the needs of future generations.
Since its creation, Alina Distribution has defended a set of values that influence its way of working, its success depends on its openness to change and its relationships with its customers and suppliers.
Our vision consists in developing marketing techniques, expanding its network by opening other stores and developing its marketing in the Moroccan market.
Our ultimate objective is consistent with our mission and business plan, is to ensure long-term, profitable growth and development of the Brands that we market.
We propose to ensure the promotion and development of perfume & cosmetics brands whose values correspond to our ethical commitment:
Select and offer new innovative cosmetics brands for the Moroccan market.
A single ambition… To be a true partner for our brands and help them develop in an ultra-competitive environment.
An ambition that we also want to share with our distributors and retailers in our relationships by providing them with more than just support! We want to be a factor in their development with training, merchandising advice, personalized assortments… beyond simple exchanges, we have a common objective.